Wednesday, February 22nd, 2012
Insight Labs is a sort of virtual think tank for non-profit innovation that “lures the smartest, most creative, most influential people out of boardrooms and darkened auditoriums to get them engaged in designing a better world.” I was greatly privileged to be part of one of their invigorating sessions recently. Back in November of last year, Insight Labs Jeff Leitner and Howell J. Malham appeared on Chicago Public Radio’s 848 to talk about branding the Great Lakes regions. They have a lot of interesting things to say on the topic of civic branding, among them that you should think twice about doing a branding campaign for your city. This segment is well worth a listen if you are interested in the topic. (If you are on Google Reader or a similar platform, the embedded audio won’t display, so click here to listen).