Wednesday, August 15th, 2012
I came across a few videos lately that are promotional to a city in some way, most of them as byproducts of an only tangentially related marketing effort.
The first is a promotional video for NBC5 in Chicago that shows a slice of the neighborhoods, people, and history of Chicago. Very nice. This won’t display on Google Reader, so click here to watch if you don’t see it.
Thanks to Rust Wire for pointing me to a similar TV station promo out of Buffalo that uses an “Imported from Detroit” style to talk about the grit of the city in the face of adversity. It apparently ran during this year’s Super Bowl. Again, a nicely done piece. (If the video doesn’t display for you, click here).
Here’s one that’s more explicitly designed to pitch a city. It’s a video of various people talking about the rebirth of Indianapolis. I particularly liked Donna Sink’s comments about Indy being the best Indianapolis it can be and not trying to ape Chicago, New York, or other places. The video is well executed. It does have a number of scenes of only in Indianapolis type things such as the Indy Cultural Trail and the People for Urban Progress stadium seat bus stop repurposing. However, these probably won’t come through to outsiders and, as a result, the video I think comes off a bit like one I put up earlier from Lincoln, Nebraska. That is, a lot of what’s said and shown will look very similar to what a lot of other cities could produce about themselves (growing urbanism scene, blank canvas, art galleries, rock bands, tattoos, etc). The Indy secret sauce doesn’t really come through strongly to me. Ironically, the person who made it is about to decamp for San Francisco. (If the video doesn’t display, click here).
Indianapolis Fashion Magazine
The next one is actually a Kickstarter video for an Indianapolis fashion magazine (yes, a print magazine) called Pattern put out by a local fashion group of the same name. It also serves nicely as a promo type video about the city. This one won’t display for you in Google Reader either, so click here to watch.
I think Pattern Paper magazine is a pretty impressive effort, especially for a city the size of Indianapolis. About the same time I picked up the first issue of Pattern, I also read the first issue of the much ballyhooed Chicagoan magazine relaunch, which explicitly said it was trying to be a “top shelf” publication – but any honest assessment would conclude it fell short of that in its debut issue. Contrasting the first issue of an Indy grass roots effort put out by magazine neophytes vs. the first issue of Chicago’s best put out by old magazine pros, I think Indy should feel pretty good about its initial performance. They’ve already raised the funding for the second issue, but you can still in effect buy a copy by becoming a Kickstarter backer for the project. I recommend checking it out. Other smaller cities may be interested in replicating the Pattern collective model if they don’t already have something similar going.