Wednesday, August 29th, 2012
Jim Russell alerted me to a diaspora marketing campaign from Memphis, Tennessee. They are trying to lure residents who left back home. One part of this is a web ad in the style of Chrysler’s “Imported From Detroit” called “The Comeback,” which you can see below. If the video doesn’t display, click here.
Looking at the diaspora is good. I might also suggest places where Memphis already is seeing in-migrants arrive from. Some of them are Nashville (unsurprising), Atlanta, Chicago, and Dallas.
Memphis metro is 46.6% black – highest in the US among all large metros. Some writers are observing a reverse Great Migration back to the South. A lot of that black growth is occurring in places that have been more robust economically like Atlanta and Charlotte, unsurprisingly. But Memphis might try to figure out how to take advantage of the trend, particularly with the Great Recession affecting the economies of some of those other places, particularly Atlanta.