Wednesday, February 6th, 2013
I didn’t watch the Super Bowl this year. But I did see the “God Made a Farmer” ad that Dodge ran on it about their Ram trucks that got pretty good reviews. I’ll embed below, but if it doesn’t display you can click here to join the 2.7 million people who’ve seen it on You Tube so far.
This video is a full frontal display of rural mythology and sentimentality in America. The ideal of the yeoman farmer continues to have a strong hold on the American psyche despite that fact that a) there aren’t that many farmers left in America and b) farming today has become an almost entirely industrialized activity. We live in a metropolitan century, but that’s not the identify American’s like to hold of their nation. It’s easy to see how this mythological view of the country can affect decision making.
I grew up in a rural area did my share of farm work, so I’m not opposed to farming. But we need a new mental model of America to reflect 21st century reality if we hope to deal with our staggering structural unemployment problem (among many other challenges).
Oh, and FYI to Dodge and Paul Harvey, in the Bible the hard toil of farming that this ad glorifies is not part of the original good created order, it is a curse from God for sin. “Cursed is the ground because of you; in toil you shall eat of it all the days of your life. Both thorns and thistles it shall grow for you; and you shall eat the plants of the field; by the sweat of your face you will eat bread till you return to the ground.” (Genesis 3:17-19)