This week I’m featuring a promotional video for the Pittsburgh Pirates. It was part of a series of videos Atlantic Cities highlighted about the city. They say this is played at the stadium before every home game. I can see why. It’s a fantastic piece. The way that it captures gritty Pittsburgh while also throwing in slices of more traditional “cool urban” (like skyline shots) and lots of average, everyday people instead of the Beautiful or the Bearded Ones is great. The lessons of this videos should be absorbed by the tourism teams of most cities which as a rule continue to churn out work that actively makes me not want to visit those cities. If the video doesn’t display for you, click here.
I’d like to contrast the Pittsburgh with a video called “Here Is St. Louis.” I pick that one not because it’s bad, but because in many ways is actually very well done. It’s not a tourism video, but what I’d call an explicit “city video” of the type I often post here. This video does indeed show many only in St. Louis type landmarks, shots of people, etc. But where this video falls flat is that it tries too hard to make St. Louis look like a super-cool city. Coffee shops, microbreweries, cool restaurants, record stores, etc. It checks all the boxes. But substitute in your city’s equivalents for everything shot in the video, and you’d probably come away not really being able to tell the difference. This doesn’t tell a truly compelling story of St. Louis, though it’s certainly well done and conveys the city positively. I just think the Pirates did a much better job of capturing the unique spirit of their city. If the video doesn’t display for you, click here.
h/t Chris LeBeau