My latest post is online over at New Geography and is called “How Houston’s Missing Media Gene Hobbles Its Ambitions.” In it I contrast San Francisco and Houston as representative champions of two different models of both urban development, and future vision for the US economy. But while San Francisco has risen to the challenge, Houston has largely not because it has failed to tell its story to the world. That’s in part because it feels no need to self-promote and especially focus on getting its narrative out via the media.
Here’s an excerpt:
The second big divergence relates to media. After all, the media, understood broadly, is how we come to have knowledge about or opinions of many things. Simply put, San Francisco and the tech industry get the power of media, while Houston doesn’t.
The content creators may still prefer a New York, LA, or DC but the tech moguls are circling the last redoubts of entertainment and information. Apple now has a dominant position in content distribution for music and is expanding in other areas. Google generates huge advertising revenues that are greater than the entire newspaper and magazine industry. Despite its many troubles, Yahoo remains one of the most-visited news sites. Meanwhile in just last year or two, Facebook co-founder Chris Hughes has bought the venerable New Republic while Seattle’s Jeff Bezos recently bought the Washington Post. Pierre Omidyar, founder of Ebay, recently announced a $250 million new media venture featuring Glenn Greenwald.
Houston, by contrast, has close to zero media influence or impact and seems not to care. It’s much less an influencer of media than one whose reputation has been shaped by it, and often not in a good way. Though there are many sprawl dominated metropolises in America, it’s Houston that has become the bête noire of urbanists.
One commenter highlights a point I wish I’d made. Gary B contrasts Houston with Atlanta, where Ted Turner built a media empire. Here’s what he had to say:
To my mind, the more interesting straight-up comparison is Houston to Atlanta. They are both new cities, roughly comparable in size (in the 5-6+ million range) and growing at roughly the same rate; they share much the same Southern background and climate (though Houston is more diverse, drawing immigrants from a much greater portion of the world) and political orientation (thoroughly conservative leadership class, but emerging liberal demographics beneath, at least in the central cities). So why has most national press about Atlanta over recent decades been glowingly positive while those about Houston have been mostly negative? A great deal of it has to do with media presence. Atlanta has had Ted Turner’s media empire, and to a great extent has broadcast its own version of its story nationwide; Houston has left its image to be determined by often envious media empires located thousands of miles away.