Wednesday, April 9th, 2014
I post a lot of city videos. I also write a lot about authenticity in cities and marketing. Last week Indianapolis artist Stuart Hyatt sent me this one that I think manages to be very cool as a video but also provides a very authentic look at the actual experience of Indianapolis.
Stuart is working on a project called the Indy Sound Map designed to create, well, a sonic map of the city. He did this for Washington St. end to end across the city. Rather than stop at that, Jonathan Frey filmed his journey and Forrest Lewinger used the recording to create a soundtrack for the film that’s part of a forthcoming album. You can read more in this Nuvo article about the project.
First the video, then more commentary. If the video doesn’t display for you, click here.
What I like is that this shows Indianapolis as it really is, not as a fantasy world city of nothing but shiny downtown hipster joints. I also really like that there’s a big focus on actual people. That’s not to say this is a completely 100% portrayal of everything. The bus is overly stressed whereas the auto dominated nature of the city doesn’t come through. But on the whole the feel I think is right.
Obviously this was an art project not a marketing film. But I think it’s easy to see how you could take the basic concept of this and adapt it to marketing. Will that happen? Nope. All civic marketing is inherently ultra-conservative, and as someone rightly pointed out about a recent Cleveland video, the funders who underwrite such ventures expect that the end product will heavily feature them and be consistent with their brand values. But this I think shows that there are ways to show cities other than ultra-slick time lapses that can work.