My post Sunday on Dallas in transition put the development of the metroplex into context. Today I want to zoom in and look more specifically at the experience of Dallas from the standpoint of a visitor attending a downtown event. This is a critical experience to get right because that and transiting through DFW may be the only experiences people from outside the city have with it, and it can be determinant in creating an impression.
I first visited Dallas in 2007, and gave the city’s downtown experience a failing grade, writing:
What I’m saying is not intended to be reflective of Dallas as a whole. I hear it has very nice neighborhoods, upscale shopping, excellent restaurants, etc. But based on my convention experience, Dallas is possibly the single most disappointing city I’ve ever visited.
It starts with a long, dreary, and very expensive cab ride from the airport to downtown Dallas. As if your wallet doesn’t take enough of a beating, you drive past miles and miles of sprawl hell, auto dealers, strip centers, distribution centers, fast food restaurants, etc. lining both sides of the road into town. It seems like traditional urbanity drops off very rapidly outside of downtown Dallas, only a mere mile or two from the core, replaced by older sprawl. I expect this in smaller Midwestern burgs, but not in a metro area of almost 6 million. On the plus side, this drive takes you past Texas Stadium (unimpressive unless you are a Cowboys fan) and the new American Airlines basketball arena. I thought the arena was extremely nice and the highlight of the trip. It had a retro-20′s look that was reminiscent of an old London train shed done up in red brick – and I mean that as a compliment.
Downtown is full of drab, generic skyscrapers, many lit up with neon. The hotels I saw were likewise very generic. The Convention Center itself was not easily walkable from hotels, and so it took shuttles to get there. The building is a typical hulking concrete structure. Although near the similarly uninspiring Dallas city hall, the area around it appeared to be an urban wasteland. I’ve never seen such a desolate and deserted area in such a high profile downtown area before. What’s more, it was a 4-5 block walk from there to the core of downtown.
I actually made that walk, and once you get into the center of downtown proper, there is good density, pedestrians – albeit still a shockingly small number, and even a few older buildings, though I didn’t see any truly spectacular structures. A light rail line, called DART, runs through downtown, but the station I saw was deserted, as was the train that I saw stop there. I did see a few restaurants and a Starbucks, but nothing that looked like a major entertainment district. Admittedly, I did not have a guidebook, and I didn’t have time to walk up and down every block searching for interesting things – especially not over a mile from the convention center.
Given the size and affluence of the metro area, and the good things I know from talking to others that it has, I was very surprised to see the poor face it presents to people attending conventions there. This is the only time many people will ever see the city. It’s the first and last impression many folks will ever have of Dallas.
Has Dallas improved since then? Yes, but there’s still a long way to go. I’ll walk you through the experience, along with some specific suggestions for improvement.
The trip starts at the airport. DFW is very convenient to get into and out of. I flew out of Terminal C, which is serviceable architecturally, but was overcrowded. The foodservice choices are quite poor and this is one easy upgrade area for a city that wants to be a global powerhouse. Chili’s and Friday’s ought to be there, but they aren’t enough.
The cab ride is still steep – $70 according to one person I talked to who took it – but fortunately there are now transit options, with even better service on the way. But before I get to that I’ll mention the highlight of the airport, which is their ambassador’s program. This program has volunteers in cowboy hats who help direct people where they need to go, or with anything else. I took advantage of this to get directions to the train station. This sort of super-friendly and also useful introduction to the city is actually a great first impression, and especially good because it creates a human connection to the people of Dallas.
Airport Ambassador. Image via dfwairport.com
There are a handful of stops before downtown Dallas, none of them featuring any real sort of TOD until the second to last one. The train arrives as the smallish but well maintained Union Station:
The conference I was at took place at the Winspear Opera House, which is part of the Dallas Arts District I mentioned in my previous post. They’ve got north of a billion dollars in new facilities. The Opera House is a fantastic place to hold a meeting. It seats 2,300 people, so places like this are where I’d be looking to book high end business functions like global partner meetings for prestigious firms and such. It’s a massive upgrade from the convention center. (Dallas may have improved its convention center since 2007, but I didn’t visit it). When you’re inside the opera house you certainly do feel like you’re in a real global city.
The arts district itself is a bit Lincoln Centerish. The buildings are attractive but are in a plaza style layout that you wouldn’t want to visit if you didn’t have an event there. The DMA and other visual arts institutions at one end are an exception.
Speaking of which, someone recently unearthed a video of downtown Dallas from 1939 – in color even. You can watch it on You Tube if the embed doesn’t display. The majority of the historic footage starts at 3:44.
Downtown Dallas has a ton of concrete and one thing they’ve focused on is creating green space in the city. Sunday I mentioned Klyde Warren Park, which is built on a freeway cap that not only provides greenery, it creates part of a link between downtown and uptown. I walked over to it and given that it was 96 degrees and the rest of the city streets were mostly empty, I expected the park to be as well, but I was wrong:
There’s also been a lot of residential construction in the central area. Residential uses were previously banned in downtown Dallas, but now there’s a bit of an increase in population. One example is the 42 story Museum Tower that is in the arts district and overlooks Klyde Warren Park:
What’s missing is the connective tissue. It’s only a block or two from the arts district to Klyde Warren Park, but here’s the street you walk down:
This is where we need to take a step back and think about what Dallas needs. The streets of downtown today are clearly inhumane. However, I’m not sure the traditional urbanist prescriptions will work here. There’s a comparison of Dallas to New York in that 1939 video, and indeed the streets were bustling, but I’m not sure Dallas can ever go back to something like that.
For one thing, Dallas temperatures are very high. It was in the 90s and blazing sun every day I was there. This renders the city functionally unwalkable. I wanted to do a lot more exploring but just couldn’t because if I spent more than about 10-15 minutes outside I needed to take a shower.
When I tweeted this people kept talking about other places in the world with high temperatures. It may be that some places are acculturated to this, or too poor to afford air conditioning. But I actually didn’t even get a good counterexample once you factor in humidity. Some folks mentioned Seville, Spain, but the July dew point in Seville ranges from 51-66 while in Dallas it’s 64-72. That’s a big difference.
So walkability and urbanity is going to mean something different in a hot, Southern climate vs. northern cities. Think of that as challenge #1.
Challenge #2 is that the “everything’s bigger in Texas” approach requires modification for pedestrianization and quality of space. Richard Sennett, one of the speakers at New Cities, elsewhere observed that “When we design a street, for instance, so that buildings are set back from a street wall, the space left open in front is not truly public space. Instead, the building has been withdrawn from the street with people walking by tending to avoid these recessed spaces.”
How to fix this? In Sennett’s view it’s about scaling up from the small, not scaling down from the large. As he puts it, “I’m more interested in street furniture than starchitecture” and that one of the most interesting challenges to him is to design a “really good corner.”
Dallas is a place where whipping out the checkbook to hire a starchitect is in line with the DNA. Designing a high quality urban corner, not so much. This is why there are these fabulous major chess pieces, but the street level experience is poor.
Dallas must overcome this to realize its urban ambitions. The mark of a great city is in how it treats its ordinary spaces, not its special ones. Everybody treats the special civic spaces right. But what about the average street? What about the details of the feel of the city? This is the mark of greatness.
I suggest two steps for moving forward.
1. Create an authentic Dallas/Texas street experience. This means creating a climate appropriate design, and also figuring out how to work with, not against the culture of “bigger.”
I noticed that outdoor cafes at restaurants have misters, fans, trellises, etc. Maybe Dallas could figure out how to incorporate these sorts of designs into the streetcapes. Maybe the streets of Dallas should be colonnaded or covered with trellises full of greenery to provide shade. These structures could incorporate misters and fans or something. Implementing something unique like this at scale might be a way to channel that Texas ambition. Dallas shouldn’t be afraid to question the orthodoxy here. For example, Minneapolis has skywalks that render that downtown more pleasantly navigable during the brutal winters, even though skywalks are conventionally considered a negative. I’d look at what other cities have done. For example, study Singapore’s Orchard Road.
Secondly, channel the culture into an authentic way of expressing it with taste. At New Cities, Michael Tregoning talked about the design inspiration for the Joule Hotel as in part coming from Stanley Marcus, former chief of Dallas based Neiman Marcus. I visited the hotel and its design has a nice mix of some glitzier elements but done in a tasteful and classy way. That’s somewhat how I see Neimans, which manages to combine a bit of in your face flaunting of luxury with class and attention to details. Stanley Marcus was the first person to bring some French designers to America, for example. I suggest figuring out how to articulate and channel something like this into public space design.
So you take the Stanley Marcus approach and apply it to climate and contextually appropriate street designs, and do some pilots to figure out what works and what doesn’t. Dittos for the way buildings interact with the street. Once you nail it, then scale up, which Dallas does well.
2. Prioritize critical connective tissue. When Jeff Speck does an urban walkability plan, he maps out the high priorities corridors because you can’t fix everything at once.
I’d start with a more pleasant connection between the arts district and Klyde Warren Park, two recent major investments. Basically you want to map where people are likely to go, especially spaces between destinations where you want to get synergies or make a good first impression (such as the corridors coming out of Union Station). Improve the area around the arts district and focus on luring high end events there, and you can make a great impression on the out of towner.
To sum it up, while there have been noticeable upgrades to downtown Dallas in terms of major building blocks, the overall grade is still Incomeplete because the street level experience has not been addressed. Once that’s taken care of in at least a few zones, Dallas will present a much more impressive face to both the out of town visitor and local heading to downtown events alike.