Politico ran a very interesting piece by Jack Shafer and Tucker Doherty called “The Media Bubble Is Worse Than You Think.” It’s a look at the geographic distribution of media jobs, which has grown starkly more concentrated over the past decade as the more geographically balanced newspaper business declines and the heavily geographically concentrated internet publishing business grows.
The bottom line is the media is now extremely concentrated on the coasts. It’s also heavily concentrated in blue counties, with over 50% of media jobs in counties that voted for Clinton by at least 30 points.
It’s a great piece with some interesting data and I’d encourage you to read the whole thing. This media bubble is clearly affecting the media’s credibility. A recent ABC News/Washington Post poll found that 52% of American’s think the mainstream media regularly reports fake stories. And a new Morning Consult poll found that 51% of people think the media is “out of touch with everyday Americans” and that over half of even independents don’t trust the media’s fairness to cover the White House.
I talk more about the Politico piece in my most recent podcast episode. I not only give an overview of the piece, but also talk about the longstanding dearth of local perspectives and writers in the heartland, the the nationalization of the news, the fact that geographic balance doesn’t translate to viewpoint balance, and the potential of more ethnographic approaches drawn from anthropology.
I hope you enjoy the episode. If you haven’t already, please do click over to iTunes and leave a rating for my podcast, because that helps new listeners discover it. If the audio player doesn’t display for you, click over to listen on Soundcloud.