Aaron M. Renn

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Blind Alleys of Urban Branding

February 4, 2014 By Michael Scott

Blind Alleys of Urban Branding

Liestal Alley in SacramentoIt's the early morning of January 20th and I'm being driven around Sacramento by a friend of mine in hopes of finding my stop for the day, a popular coffeehouse in Midtown called Old Soul Coffee. Having navigated a series of one-way streets for nearly 30 minutes, it became apparent that this place was more than a bit tricky to find. We stopped on a side street to reorient ourselves, and discovered a clue that provided the insight our struggle needed: the coffeehouse is actually located in an alleyway adjoining the … [Read more...]

Filed Under: Planning, Transport, and Environment, Sacramento

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About Aaron M. Renn


 
Aaron M. Renn is a Senior Fellow at the Manhattan Institute and an opinion-leading urban analyst, writer, and speaker on a mission to help America’s cities thrive and find sustainable success in the 21st century. (Photo Credit: Daniel Axler)
 
Email: arenn@urbanophile.com
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