Tuesday, July 1st, 2014
[ I originally found this post by Jason Segedy at Rust Wire. Thanks to him for letting me share it here. His web site is "Notes From the Underground" and you can also follow him on Twittter at @thestile1972 - Aaron. ]
How I Learned to Stop Worrying and Love Northeast Ohio
Image Source: Wikipedia: Change in total number of manufacturing jobs in metropolitan areas, 1954-2002. Dark red is very bad. Akron is dark red.
Go to sleep, Captain Future, in your lair of art deco
You were our pioneer of progress, but tomorrow’s been postponed
Go to sleep, Captain Future, let corrosion close your eyes
If the board should vote to restore hope, we’ll pass along the lie
-The Secret Sound of the NSA, Captain Future
As near as I can tell, the term “Rust Belt” originated sometime in the mid-1980s. That sounds about right.
I originated slightly earlier, in 1972, at St. Thomas Hospital in Akron, Ohio, Rubber Capital of the World. My very earliest memory is of a day, sometime in the Summer of 1975, that my parents, my baby brother, and I went on a camping trip to Lake Milton, just west of Youngstown. I was three years old. To this day, I have no idea why, of all of the things that I could remember, but don’t, I happen to remember this one. But it is a good place to start.
The memory is so vivid that I can still remember looking at the green overhead freeway signs along the West Expressway in Akron. Some of the signs were in kilometers, as well as in miles back then, due to an ill-fated attempt to convert Americans to the Metric system in the 1970s. I remember the overpoweringly pungent smell of rubber wafting from the smokestacks of B.F. Goodrich and Firestone. I recall asking my mother about it, and her explaining that those were the factories where the tires, and the rubber, and the chemicals were made. They were made by hard-working, good people – people like my Uncle Jim – but more on that, later.
When I was a little bit older, I would learn that this was the smell of good jobs; of hard, dangerous work; and of the way of life that built the modern version of this quirky and gritty town. It was the smell that tripled Akron’s population between 1910 and 1920, transforming it from a sleepy former canal-town to the 32nd largest city in America. It is a smell laced with melancholy, ambivalence, and nostalgia – for it was the smell of an era that was quickly coming to an end (although I was far too young to be aware of this fact at the time). It was sometimes the smell of tragedy.
We stopped by my grandparents’ house, in Firestone Park, on the way to the campground. I can still remember my grandmother giving me a box of Barnum’s Animals crackers for the road. She was always kind and generous like that.
Who were my grandparents? My grandparents were Akron. It’s as simple as that. Their story was Akron’s story. My grandfather was born in 1916, in Barnesboro, a small coal-mining town in Western Pennsylvania, somewhere between Johnstown, DuBois, and nowhere. His father, a coal miner, had emigrated there from Hungary nine years earlier. My grandmother was born in Barberton, in 1920. Barberton was reportedly the most-industrialized city in the United States, per-capita, at some point around that time.
They were both factory workers for their entire working lives (I don’t think they called jobs like that “careers” back then). My grandfather worked at the Firestone Tire & Rubber Company. My grandmother worked at Saalfield Publishing, a factory that was one of the largest producers of children’s books, games, and puzzles in the world. Today, both of the plants where they worked form part of a gutted, derelict, post-apocalyptic moonscape in South Akron, located between that same West Expressway and perdition. The City of Akron has plans for revitalizing this former industrial area. It needs to happen, but there are ghosts there…
My name is Ozymandias, King of Kings,
Look on my works, ye Mighty, and despair!
Nothing beside remains. Round the decay
Of that colossal wreck, boundless and bare
The lone and level sands stretch far away.
-Percy Bysshe Shelley, Ozymandias
My grandparents’ house exemplified what it was to live in working-class Akron in the late 1970s and early 1980s. My stream-of-consciousness memories of that house include: lots of cigarettes and ashtrays; Hee-Haw; The Joker’s Wild; fresh tomatoes and peppers; Fred & Lamont Sanford; Archie & Edith Bunker; Herb Score and Indians baseball on the radio on the front porch; hand-knitted afghans; UHF/VHF; 3, 5, 8, and 43; cold cans of Coca-Cola and Pabst Blue Ribbon (back when the pop-tops still came off of the can); the Ohio Lottery; chicken and galuskas (dumplings); a garage floor that you could eat off of; a meticulously maintained 14-year-old Chrysler with 29,000 miles on it; a refrigerator in the dining room because the kitchen was too small; catching fireflies in jars; and all being right with the world.
I always associate the familiar comfort of that tiny two-bedroom bungalow with the omnipresence of cigarette smoke and television. I remember sitting there on May 18, 1980. It was my eighth birthday. We were sitting in front of the TV, watching coverage of the Mount St. Helens eruption in Washington State. I remember talking about the fact that it was going to be the year 2000 (the Future!) in just twenty years. It was an odd conversation for an eight year old to be having with adults (planning for the future already, and for a life without friends, apparently). I remember thinking about the fact that I would be 28 years old then, and how inconceivably distant it all seemed. Things seem so permanent when you’re eight, and time moves ever-so-slowly.
More often than not, when we visited my grandparents, my Uncle Jim and Aunt Helen would be there. Uncle Jim was born in 1936, in West Virginia. His family, too, had come to Akron to find work that was better-paying, steadier, and (relatively) less dangerous than the work in the coal mines. Uncle Jim was a rubber worker, first at Mohawk Rubber and then later at B.F. Goodrich. Uncle Jim also cut hair over at the most-appropriately named West Virginia Barbershop, on South Arlington Street in East Akron. He was one of the best, most decent, kindest people that I have ever known.
I remember asking my mother once why Uncle Jim never washed his hands. She scolded me, explaining that he did wash his hands, but that because he built tires, his hands were stained with carbon-black, which wouldn’t come out no matter how hard you scrubbed. I learned later, that it would take about six months for that stuff to leach out of your pores, once you quit working.
Uncle Jim died in 1983, killed in an industrial accident on the job at B.F. Goodrich. He was only 47. The plant would close for good about a year later.
It was an unthinkably tragic event, at a singularly traumatic time for Akron. It was the end of an era.
My friend Della Rucker recently wrote a great post entitled The Elder Children of the Rust Belt over at her blog, Wise Economy. It dredged up all of these old memories, and it got me thinking about childhood, about this place that I love, and about the experience of growing up just as an economic era (perhaps the most prosperous and anomalous one in modern history) was coming to an end.
That is what the late 1970s and early 1980s was: the end of one thing, and the beginning of a (still yet-to-be-determined) something else. I didn’t know it at the time, but that’s because I was just a kid.
In retrospect it was obvious: the decay; the deterioration, the decomposition, the slow-at-first, and then faster-than-you-can-see-it unwinding of an industrial machine that had been wound-up far, far, too-tight. The machine runs until it breaks down; then it is replaced with a new and more efficient one – a perfectly ironic metaphor for an industrial society that killed the goose that laid the golden egg. It was a machine made up of unions, and management, and capitalized sunk costs, and supply chains, and commodity prices, and globalization. Except it wasn’t really a machine at all. It was really just people. And people aren’t machines. When they are treated as such, and then discarded as obsolete, there are consequences.
You could hear it in the music: from the decadent, desperately-seeking-something (escape) pulse of Disco, to the (first) nihilistic and (then) fatalistic sound of Punk and Post-Punk. It’s not an accident that a band called Devo came from Akron, Ohio. De-evolution: the idea that instead of evolving, mankind has actually regressed, as evidenced by the dysfunction and herd mentality of American society. It sounded a lot like Akron in the late 1970s. It still sounds a little bit like the Rust Belt today.
As an adult, looking back at the experience of growing up at that time, you realize how much it colors your thinking and outlook on life. It’s all the more poignant when you realize that the “end-of-an-era” is never really an “end” as such, but is really a transition to something else. But to what exactly?
The end of that era, which was marked by strikes, layoffs, and unemployment, was followed by its echoes and repercussions: economic dislocation, outmigration, poverty, and abandonment; as well as the more intangible psychological detritus – the pains from the phantom limb long after the amputation; the vertiginous sensation of watching someone (or something) die.
And it came to me then
That every plan
Is a tiny prayer to Father Time
As I stared at my shoes
In the ICU
That reeked of piss and 409
It sung like a violent wind
That our memories depend
On a faulty camera in our minds
‘Cause there’s no comfort in the waiting room
Just nervous paces bracing for bad news
Love is watching someone die…
-Death Cab For Cutie, What Sarah Said
But it is both our tragedy and our glory that life goes on.
Della raised a lot of these issues in her post: our generation’s ambivalent relationship with the American Dream (like Della, I feel the same unpleasant taste of rust in my mouth whenever I write or utter that phrase); our distrust of organizations and institutions; and our realization that you have to keep going, fight, and survive, in spite of it all. She talked about how we came of age at a time of loss:
not loss like a massive destruction, but a loss like something insidious, deep, pervasive.
It is so true, and it is so misunderstood. One of the people commenting on her blog post said, essentially, that it is dangerous to romanticize about a “golden age”; that all generations struggle; and that life is hard.
Yes, those things are all true. But they are largely irrelevant to the topic at hand.
There is a very large middle ground between a “golden age” and an “existential struggle”. The time and place about which we are both writing (the late 1970s through the present, in the Rust Belt) is neither. But it is undoubtedly a time of extreme transition. It is a great economic unraveling, and we are collectively and individually still trying to figure out how to navigate through it, survive it, and ultimately build something better out of it.
History is cyclical. Regardless of how enamored Americans, in general, may be with the idea, it is not linear. It is neither a long, slow march toward utopia, nor toward oblivion. When I look at history, I see times of relative (and it’s all relative, this side of paradise) peace, prosperity, and stability; and other times of relative strife, economic upheaval, uncertainty, and instability. We really did move from one of those times to the other, beginning in the 1970s, and continuing through the present.
The point that is easy to miss when uttering phrases like “life is hard for every generation” is that none of this discussion about the Rust Belt – where it’s been, where it is going – has anything to do with a “golden age”. But it has everything to do with the fact that this time of transition was an era (like all eras) that meant a lot (good and bad) to the people that lived through it. It helped make them who they are today, and it helped make where they live what it is today.
For those that were kids at the time that the great unraveling began (people like me, and people like Della) it is partially about the narrative that we were socialized to believe in at a very young age, and how that narrative went up in a puff of smoke. In 1977, I could smell rubber in the air, and many of my family members and friends’ parents worked in rubber factories. In 1982, the last passenger tire was built in Akron. By 1984, 90% of those jobs were gone, many of those people had moved out of town, and the whole thing was already a fading memory. Just as when a person dies, many people reacted with a mixture of silence, embarrassment, and denial.
As a kid, especially, you construct your identity based upon the place in which you live. The whole identity that I had built, even as a small child, as a proud Akronite: This is the RUBBER CAPITAL OF THE WORLD; this is where we make lots and lots of Useful Things for people all over the world; this is where Real Americans Do Real Work; this is where people from Europe, the South, and Appalachia come to make a Better Life for themselves; well, that all got yanked away. I couldn’t believe any of those things anymore, because they were no longer true, and I knew it. I could see it with my own two eyes. Maybe some of them were never true to begin with, but kids can’t live a lie the way that adults can. When the place that you thought you lived in turns out not to be the place that you actually live, it can be jarring and disorienting. It can even be heartbreaking.
We’re the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our great war is a spiritual war. Our great depression is our lives.
-Tyler Durden, Fight Club
I’m fond of the above quote. I was even fonder of it when I was 28 years old. Time, and the realization that life is short, and that you ultimately have to participate and do something with it besides analyze it as an outside observer, has lessened its power considerably. It remains the quintessential Generation X quote, from the quintessential Generation X movie. It certainly fits in quite well with all of this. But, then again, maybe it shouldn’t.
I use the phrase “Rust Belt Orphan” in the title of this post, because that is what the experience of coming of age at the time of the great economic unraveling feels like at the gut-level. But it’s a dangerous and unproductive combination, when coupled with the whole Gen-X thing.
In many ways, the Rust Belt is the “Generation X” of regions – the place that just doesn’t seem to fit in; the place that most people would just as soon forget about; the place that would, in fact, just as soon forget about itself; the place that, if it does dare to acknowledge its own existence or needs, barely notices the surprised frowns of displeasure and disdain from those on the outside, because they have already been subsumed by the place’s own self-doubt and self-loathing.
A fake chinese rubber plant
In the fake plastic earth
That she bought from a rubber man
In a town full of rubber plans
To get rid of itself
-Radiohead, Fake Plastic Trees
The whole Gen-X misfit wandering-in-the-Rust Belt-wilderness meme is a palpably prevalent, but seldom acknowledged part of our regional culture. It is probably just as well. It’s so easy for the whole smoldering heap of negativity to degenerate into a viscous morass of alienation and anomie. Little good can come from going any further down that dead-end road.
Whither the Future?
The Greek word for “return” is nostos. Algos means “suffering.” So nostalgia is the suffering caused by an unappeased yearning to return.
– Milan Kundera, Ignorance
So where does this all leave us?
First, as a region, I think we have to get serious about making our peace with the past and moving on. We have begun to do this in Akron, and, if the stories and anecdotal evidence are to be believed, we are probably ahead of the region as a whole.
But what does “making our peace” and “moving on” really mean? In many ways, I think that our region has been going through a collective period of mourning for the better part of four decades. Nostalgia and angst regarding the things that have been lost (some of our identity, prosperity, and national prominence) is all part of the grieving process. The best way out is always through.
But we should grieve, not so we can wallow in the experience and refuse to move on, but so we can gain a better understanding of who we are and where we come from. Coming to grips with and acknowledging those things, ultimately enables us to help make these places that we love better.
We Americans are generally not all that good at, or comfortable with, mourning or grief. There’s a very American idea that grieving is synonymous with “moving on” and (even worse) that “moving on” is synonymous with “getting over it”.
We’re very comfortable with that neat and tidy straight, upwardly-trending line toward the future (and a more prosperous, progressive, and enlightened future it will always be, world without end, Amen.)
We’re not so comfortable with that messy and confusing historical cycle of boom-and-bust, of evolution and de-evolution, of creation and destruction and reinvention. But that’s the world as we actually experience it, and it’s the one that we must live in. It is far from perfect. I wish that I had another one to offer you. But there isn’t one on this side of the Great Beyond. For all of its trials and tribulations, the world that we inhabit has one inestimable advantage: it is unambiguously real.
“Moving on” means refusing to become paralyzed by the past; living up to our present responsibilities; and striving every day to become the type of people that are better able to help others. But “moving on” doesn’t mean that we forget about the past, that we pretend that we didn’t experience what we did, or that we create an alternate reality to avoid playing the hand that we’ve actually been dealt.
Second, I don’t think we can, or should, “get over” the Rust Belt. The very phrase “get over it” traffics in denial, wishful thinking, and the estrangement of one’s self from one’s roots. Countless attempts to “get over” the Rust Belt have resulted in the innumerable short-sighted, “get rich quick” economic development projects, and public-private pyramid-schemes that many of us have come to find so distasteful, ineffective, and expensive.
We don’t have to be (and can’t be, even if we want to) something that we are not. But we do have to be the best place that we can be. This might mean that we are a smaller, relatively less-prominent place. But it also means that we can be a much better-connected, more cohesive, coherent, and equitable place. The only people that can stop us from becoming that place are we ourselves.
For a place that has been burned so badly by the vicissitudes of the global economy, Big Business, and Big Industry, we always seem to be so quick to put our faith in the Next Big Project, the Next Big Organization, and the Next Big Thing. I’m not sure whether this is the cause of our current economic malaise, or the effect, or both. Whatever it is, we need to stop doing it.
Does this mean that we should never do or dream anything big? No. Absolutely not. But it does mean that we should be prudent and wise, and that we should tend to prefer our economic development and public investment to be hyper-nimble, hyper-scalable, hyper-neighborhood-focused, and ultra-diverse. Fetishizing Daniel Burnham’s famous “Make no little plans…” quote has done us much harm. Sometimes “little plans” are exactly what we need, because they often involve fundamentals, are easier to pull-off, and more readily establish trust, inspire hope, and build relationships.
Those of us that came of age during the great economic unraveling and (still painful) transition from the Great American Manufacturing Belt to the Rust Belt might just be in a better position to understand our challenges, and to find the creative solutions required to meet them head-on. Those of us that stuck it out and still live here, know where we came from. We’re under no illusions about who we are or where we live. I think Della Rucker was on to something when she listed what we can bring to the table:
- Long-game focus
- Understanding the depth of the pit and the long way left to climb out of it
- Ability to salvage
- Expectation that there are no easy answers
- Disinclination to believe that everything will be all right if only we do this One Big Thing
When I look at this list, I see pragmatism, resilience, self-knowledge, survival skills, and leadership. It all rings true.
He wanted to care, and he could not care. For he had gone away and he could never go back any more. The gates were closed, the sun was gone down, and there was no beauty but the gray beauty of steel that withstands all time. Even the grief he could have borne was left behind in the country of illusion, of youth, of the richness of life, where his winter dreams had flourished.
“Long ago,” he said, “long ago, there was something in me, but now that thing is gone. Now that thing is gone, that thing is gone. I cannot cry. I cannot care. That thing will come back no more.”
-F. Scott Fitzgerald, Winter Dreams
So, let’s have our final elegy for the Rust Belt. Then, let’s get to work.
This post originally appeared in Notes From the Underground on November 2, 2013.
Friday, April 25th, 2014
The IRS recently released its place to place migration data for 2011. This data is reported at the county and state level, but I process it to enable analysis at the metro area level, which is something you rarely see. This is one of the many data sets available in my Telestrian system.
I’ve been playing around with it a bit and wanted to show a few trends. The first is slowing net out-migration to the suburbs, which is something I’ve highlighted before. Here’s a chart of net migration of people from the core county* to suburban counties in large Midwestern metro areas from 1995 to 2011 (the 1996 data is people who moved between 1995 and 1996):
I normalized this across metros by plotting the data as indexes. You’ll see that the trend was up, particularly during the housing madness, then turned south when the bust happened. All of these metros except Detroit have lower levels out net suburban out-migration today. Some of them are down to around only 25% of their 1995 value, and it’s not inconceivable they could see reversing migration if the trend continues. Keep in mind this is county level data, not city.
I decided to look also specifically at in-migration, people moving from a suburban county to a core county. That would help us see if the change is a result of declining out-migration or if more people are actually moving back closer to the center.
We do see that there’s been an increase in migration to core counties, though nothing of the magnitude of the net change. But there has been some modest increase in the numbers moving in. However, look closely: the second highest increase is Detroit – Wayne County, MI. So we can’t reflexively treat this as a pure sign of core health.
A Closer Look at the Twin Cities
Minneapolis-St. Paul had the biggest collapse in net suburban migration and the biggest increase in in-migration. I wanted to show the absolute levels where to give you a feel for what’s going on. This is an interesting case. Since these are twin cities and there’s no standard government definition of core county, I treat both Hennepin and Ramsey Counties as core counties. (Movements between them don’t count as suburban migration in or out). This makes the MSP case a bit different. But with that caveat, here’s the out-migration:
We see the rise and then fall, with the net result that people moving outwards has returned to the levels of the mid-90s, but hasn’t dropped much below that. Here’s in inbound:
Here we have close to a 50% increase in inbound migration from the suburban counties. The major rise seems to have paralleled the housing collapse, which could indicate people forced to move closer into the core for rentals because of foreclosure. The Twin Cities actually got hit hard in the exurbs during the bust, so it’s not surprising to see a change there. As housing markets normalize, it will be interesting to watch where this pattern goes.
Cleveland’s Great Divide
I’ve heard some people say that Cleveland is really the demarcation point between Chicago’s sphere of influence and New York’s, and that the West Side of Cleveland orients towards Chicago and the East Side towards New York. I can’t do an East vs. West Side comparison, but I did want to see how Cleveland’s migration patterns have changed with these two megacities over time. First let’s take a look at gross migration, or the total number of people moving in both directions between Cleveland and these cities. Gross migration is very important because two places could both have net migration of say 0, but one city pair might actually have nobody moving in either direction and the other pair might have 50,000 people moving in and 50,000 people moving out. The net value can obscure some of the most important human capital ties between cities:
As we see, Cleveland used to have greater church with Chicago, but now it is more equally balanced between the cities. Although there’s a slight uptick with New York, it appears mostly a decline vs. Chicago. This makes sense because as I’ve documented, it was Chicago that really boomed in the 90s, but suffered a lost decade in the 2000s.
Here’s the net migration:
This is interesting. Cleveland has experienced a net loss of people to Chicago every single year, whereas it actually attracted people on a net basis from New York. Is this because of lots of people moving to Chicago or fewer people moving from Chicago? I decided to take a look specifically at the in-migration:
Over this period of time, the two cities were actually very comparable in terms of how many people moved to Cleveland – almost equal in fact. So there must be something going on with out-migration. But rather than go that direction, I want to show another chart of in-migration, this time looking at income instead of people.
Here we see that although there’s a fairly balanced inflow of people from both megacities, Chicago is sending much more income to Cleveland. In a couple years there were big spikes, maybe indicating some high income movers. Things have evened out in the last few years, but historically Cleveland has been importing more income from Chitown than NYC.
This is just a quick look, but it shows you the type of relationship information between cities that can be picked apart a bit using this data. It was in part research based on this that led Cleveland State University to establish its Center for Population Dynamics with Richey Piiparinen to help Cleveland better understand its human capital flows in more detail. With the criticality of talent and human capital to urban success, understanding this with regards to your city is a must.
* Core for St. Louis is city+St. Louis County. Core for MSP is Hennepin+Ramsey Counties
Wednesday, March 26th, 2014
I heard a while back that Cleveland’s new marketing slogan was going to be “This Is Cleveland.” I was not exactly inspired by this (“Hello, Cleveland!”?). But Matt Wootton sent me this first video in the campaign, and I’d have to say it’s a step in the right direction.
What’s more, remember last week how I mentioned that Richey Piiparinen had been put in charge of a research group at Cleveland State to develop his talent strategy? This is another big example of official Cleveland signing on to the Rust Belt Chic program. This is in effect the branding team translating this 2012 Rust Wire post by Richey into a video. Take a look.
Update 3/31/14: Well, I guess a step forward was still a step too far. The original video has already been yanked and replaced with the one below that seems at my watch and that of commenter John Morris to be tweaked back towards the “ordinary” side of the spectrum. Still an advance, just less far than before. I guess that shows how far Cleveland has to go.
If the video doesn’t display for you, click here.
It’s not perfect. There’s too many standard issue “me too” items. Not that I think they are bad or inappropriate, just a bit jarring when the video itself proclaims that “we never followed their rules” and that in Cleveland “we made our own.” I saw some rules being followed in there. But apart from the tag line dissonance, I thought the mix was actually good and this represents progress on the marketing front for Cleveland. It will be interesting to see how far Cleveland is willing to take this new direction.
Wednesday, February 12th, 2014
Rust Wire pointed me at this video from mid-2012 called “Saving East Cleveland” that was created by residents of that community. Angie Schmitt was struck by the lack of outward blame residents have, and so was I. Before getting to the film, a few of my observations and takeaways.
First, as noted there is a singular lack of blaming of outside forces for the decline of East Cleveland. While Angie highlights the sprawl narrative, I think there’s a more important element at play: race. Clearly race relations played a huge role in how East Cleveland ended up in its current condition. Yet this video shows a remarkable lack of animus about that, even where it might be legitimate. I found this a profound rebuke of those who stereotype black America as walking around looking to play the race card.
I see the attitude and approach of the people in the video as grounded in a clear-eyed, realistic understanding of the fact that no one is coming to save East Cleveland (a separate municipality, not the east side of Cleveland). Though it appears to be not that far from the university, medical and cultural district of Cleveland, this isn’t a place that seems likely to attract the attention of local billionaires or regional bigwigs or state government. All those actors are focused on saving Cleveland itself, and as is commonly the case, only select districts of that. If there are any solutions for East Cleveland, they are going to have to come from inside the city.
There’s a standard Rust Belt narrative of loss. But what we see here, unlike with white flight suburbanites, is a keen sense of the loss of social capital as embodied by their grandparents’ generation and the values it held. They understand the pernicious effect this loss of social capital has had on their community. (Incidentally, we witnessing the exact same dynamic of loss playing out in many parts of white America today – I even see it in my own family).
What then is left to start turning around East Cleveland? Only one thing: self-improvement. I see the film maker as trying to recreate that lost social capital by calling people to accept responsibility for their lives and their community. The lists of accomplishments recited before the interviewees says it clearly: these are successful role models from East Cleveland. It is possible conduct yourself well and succeed as a man or woman here. This is what we need to be as a community. Step it up.
In a sense, while a tougher road, neighborhood improvement through internal development may be more beneficial for the residents. How is neighborhood “improvement” generally implemented in America today? By substituting new residents for the old (gentrification). This might improve real estate values, but I’m not sure it improves the lives of those who originally lived in the area, unless they managed to reap windfall real estate gains.
Instead of gentrifying the neighborhood, the film maker says we should in effect gentrify the people. This is evident in how they view as successes – not traitors – those from East Cleveland who made it in life but ended up leaving.
This documentary is 40 minutes so you may want to watch it on TV. Unlike the typical film of Detroit or wherever filmed by (often out of town) upscale whites, this is a film by and for the black residents of East Cleveland. Definitely worth a watch. If the video doesn’t display for you, click here.
Pete Saunders also posted a take on it.
Sunday, February 9th, 2014
My recent repost of an article on Columbus, Ohio’s brand blew away the all time comment record for this blog, with 271 as of this writing.
One the discussions was around the extent to which Columbus and other Ohio cities draw mostly from the state or from a broader area. Obviously with Ohio State University, Columbus has a massive in-state draw. But what about people from out of state?
To try quantify this, I used the IRS migration data in my Telestrian system to sort out net migration into that which is with the state of Ohio, and that which is with other states. Before the data, a couple caveats. First, this is based on tax return data so probably understates student movements as many (most?) undergrads aren’t filing their own returns. Second, for multi-state metros like Cincinnati, someone moving from Ohio to the Kentucky or Indiana part of the metro area still counts in the total. The metro area is considered a unit. Also, movements within the metro area are ignored. With that, here’s the chart (click to enlarge):
As expected, Columbus has a huge in-state draw. But what surprised me is that Columbus actually has negative migration with the rest of the country. In effect, Columbus gains people from Ohio and exports them to the rest of the country. I’m sure the university has something to do with this, but it’s interesting nevertheless. Cincinnati shows the same pattern, only at a smaller scale. And Cleveland is bleeding people both to Ohio and the rest of the country. Keep in mind with Cleveland that a lot of the in-state outmigration is probably in effect suburban because of the nature of the way Northeast Ohio metros are set up.
To put this in perspective, I ran the same analysis for various other similar sized metros:
This was a shocker to me. Look at Nashville and Charlotte. It’s not so much that they have large net migration from out of state, but that they have very low net migration from inside. Though Nashville is the boomtown of Tennessee, it seems not to be sucking in people from the rest of the state.
Portland is also an interesting case. It appears to be like Nashville and Charlotte, but what this doesn’t show is that overwhelmingly the net migration to Portland is coming from California – 53,000 people worth. If you exclude both Oregon and California, Portland only drew a net of 21,000 people from the rest of the country. Contrary to what you might think, vast quantities of people (on a net basis) are not streaming into Portland from all over the country. It’s a regional draw.
Austin parallels Columbus a bit in that it has a huge in-state draw, possibly again because of the university. It also as a huge migration with California – 30,000 people. If you look at Texas plus California, that’s about half the total. Charlotte has a similar effect with New York and New Jersey migration.
Indianapolis is sort of a control with Columbus. It is primarily an in-state draw but does have a positive balance with the rest of the country. Keep in mind that it will inevitably lose some people to Sunbelt states for retirement. There’s not much you can do about that. But it’s an effect say North Carolina may have less of. The contrast with Columbus in out of state migration could be due to the lack of a major school there. I don’t know for sure.
Looking more closely at the 3C’s, here is their net migration with each other:
And here is the gross migration, which is the total number of people moving back and forth:
And here’s the percentage of metro area population that is living in the state they were born in:
There’s no radical difference. In fact, by my eyeball calculation, the difference between Columbus and Cleveland is almost entirely due to the former’s higher percentage of foreign born residents (again, partially an artifact of OSU). In their domestic population they are similar. Cincinnati is in the corner of the state and a three state metro. It’s easy to see that its born in state of residence figure is lower because of people who crossed a state line while not leaving the region, though I can’t quantify the exact figures.
Thursday, January 9th, 2014
After yesterday’s post, I thought I’d throw up some additional comparisons, this time at the metro level. County and metro per capita incomes only go back to 1969, not 1929, but there are still interesting things to see. I’ll post these without analysis for you to ponder on your own. Again, all data from the Bureau of Economic Analysis, with charts via Telestrian.
The five boroughs of New York City (Manhattan=New York County, Brooklyn=Kings County, Staten Island=Richmond County). In the case of Manhattan, it’s worth noting that this is a mean not a median value.
New York vs. Los Angeles. Keep in mind, the exurbs of LA are technically considered a separate metro area (Riverside-San Bernardino) and so aren’t included in the LA metro figures:
Chicago vs. Indianapolis:
Denver vs. the Twin Cities vs. Seattle:
Atlanta vs. Dallas-Ft. Worth vs. Houston:
Memphis vs. Nashville:
Cincinnati vs. Cleveland vs. Columbus:
Sunday, December 1st, 2013
Jim Russell and Richey Piiparinen have released a new whitepaper on Cleveland that should be read by anyone looking to reboot the economies of struggling post-industrial cities. Released under the auspices of Ohio City, Inc., “From Balkanized Cleveland to Global Cleveland: A Theory of Change For Legacy Cities” looks at how a lack of population churn has stunted Cleveland’s ability to connect to the global economy.
This paper puts a different spin on talent and the knowledge economy. “Knowledge” is not just facts acquired through education or work experience. It also includes the set of personal relationships and knowledge of other places and social networks that we all carry to some extent. Global cities not only score well on traditional knowledge measures, but because they are destinations for migrants, they excel in this more broader notion as well.
Cleveland is not a global city. In fact, in his book Caught in the Middle, Richard Longworth said, “When I went to Cleveland I found not alarm but complacency. In a city that is being destroyed by global forces…I found almost nobody willing to actually talk about globalization or global challenges…In all my travels through the Midwest, Cleveland was the only place, big or small, that seemed heedless of the global challenge.”
Part of that comes from a lack of migrants coming in to bring global knowledge and connectivity to global networks. Using IRS data from Telestrian, Russell and Piiparinen note that Cleveland actually only ranks 34th in America in its outflow of people, versus being the 28th largest metropolitan area. The city is actually doing a better than average job of retention.
The problem is that Cleveland ranks 47th in inflow of people. Attraction is very weak. Hence population decline, but also an inbred, closed society. About 75% of the people in metro Cleveland were born in Ohio, versus 30-60% in other, more globalized cities. Among large metros in the US, Cleveland ranks 6th in its percentage of the population living in the state they were born. (In fairness, this in part derives from a low foreign born percentage and the fact that the Cleveland region isn’t a multi-state metro).
I did my own analysis to take a look at the in-migration shed of the city. Cuyahoga County (the central county of the Cleveland region) had reported in-migration from 320 counties during the 2000s, with 228 of these sending at least 100 people to Cleveland. I decided to contrast with better preforming Columbus. There, the core county of Franklin drew people from 486 counties, with 335 of them having at least 100 people. Now Columbus is a huge university town, so I also looked at Indianapolis. Indy’s central county of Marion, which is significantly smaller than Cuyahoga in population, drew from 381 counties, including 273 of 100 or more people.
Clearly Cleveland is drawing fewer people from the outside world, and drawing from fewer places, than cities that are performing better, though one could quibble with the causality arrow here.
As a result, we see what is frequently true in such places. Cleveland’s social and power networks have balkinized. They don’t receive much new information or many new people, and what they do receive they don’t integrate well. Hence what Longworth observed. Cleveland needs much more demographic churn to open up these social networks and generate more global connectivity.
That’s the bad news. The good news is that there’s evidence this is already happening. The authors note that several central city areas have attracted newcomers from both inside and outside of the region – and these are disproportionately young. My own analysis showed that Cleveland had surprisingly strong downtown population growth of 4,200 people, one of the best showings in the Midwest.
The authors also note other potentially encouraging trends. A good number of Cleveland’s gentrifying neighborhoods are also becoming more not less diverse. While all they note diversity doesn’t mean people automatically start interacting with each other, it’s a start. What’s more, they suggest that the decline in social capital that results in diverse neighborhoods might paradoxically be a plus, as Cleveland suffers from excess social capital today. Lastly, they note that Cleveland has pretty high churn already with both New York and Chicago, making it one of the few similar types of cities that already has well-established migration paths. They believe this is poised to continue as high costs and “cool fatigue” push people out of many of today’s key global hubs like New York.
The potential for Cleveland in capturing this is significant in their view. As the paper notes, “This scenario, then, that’s unfolding in which coastal talent is arriving, or re-arriving, into the legacy city landscape can foretell an economic sea change…The long-term economic potential for this talent migration rests not in how many microbrews are consumed or condos are leased, but rather how it affects Cleveland’s global interconnectivity. These migrations are re-arranging Cleveland’s historical insular social networks, with the gentrifying neighborhoods acting as urban portals to the global flow of information.”
This was not intended as a critique of microbreweries. Rather, the idea is that luring people is about way more than just boosting the consuming classes, it’s about tangible change in the social and economic structure of the community.
No one should pretend that positive indicators like strong downtown population growth means Cleveland’s problems are solved. I’d describe this more as “green shoots” than anything. But it’s undeniably positive and provides a platform for further growth.
The authors don’t suggest any particular policies in response to their findings. They were more interested in moving beyond the traditional “brain drain” frame of talent and inject both some key facts around Cleveland’s migration patterns and their talent churn theory of civic change into the local discourse. They got a nice writeup in the Plain Dealer, so they are off to a good start there. But more work will need to be done in the future on an effective policy response.
Wednesday, April 3rd, 2013
[ Angie Schmitt lives in Cleveland and runs Rust Wire and also writes for Streetsblog. She's a great commenter on cities and definitely not afraid to take on the big issues and powers that be, as this piece shows - Aaron. ]
When I was about 24, I moved to Youngstown, Ohio to take a job as a newspaper reporter. It was, I now realize, a crazy thing to do.
I didn’t plan to stay in the city long. But my dad was pretty upset when I told him about it. His company had an experience there in the ’90s where one of the construction foremen was run off the road by someone who was upset about something–I’m guessing they had problems with a local labor union. After that, his company wouldn’t do business there anymore.
I had heard about the mafia in Youngstown, but they had sort of been flushed out by the Feds. Anyway, I thought that stuff would be interesting, reporting-wise. But my dad said something that I only know understand the wisdom of: corruption like that, he said, long-term corruption, becomes a part of the local culture.
I think about that a lot now that I live in Cleveland, a city with a similar history–and only about an hour away.
In the four years since I’ve been here, the FBI has been conducting a major corruption investigation and many of the local officials have been caught up in it. As a result, there was a big “county reform” effort and the bums–at least the most obvious two–were thrown out. Then they held an election to name new leaders and Cuyahoga County residents reelected a lot of old-time politicians to the newly vacated offices. Disappointing, yes. But, also, telling.
This high-school-educated former janitor was the unquestioned political leader of Ohio's largest county for decades, a position he used to enrich himself.
None of these old-time folks had been caught pants-down in a corruption case. But they were all part of the same milieu; everyone who held a power position must have had to deal with these guys. One notable exception is the county executive, who has been a breath of fresh air.
Some City Council members and high ranking city officials had been mentioned during the course of the investigation, most notably City Council President Martin Sweeney, a career Cleveland politician. He continues to serve in that position–the second most powerful one in the city. Just today it was revealed in The Plain Dealer that in one of the ongoing corruption trials, Sweeney’s name came up as part of some contract fixing scheme, possibly tied to free improvements done to his home and campaign donations.
And meanwhile, yesterday, Cleveland City Council did something I found to be especially significant–and depressing. One of the Councilmembers, Ken Johnson, wanted to retire and then immediately be reappointed to his job so he could collect a public pension and a salary at the same time, something we in Ohio call “double-dipping,” which is technically legal but widely viewed as an abuse of the system. And what did City Council do? They reappointed Ken Johnson so he could double-dip–even with the The Plain Dealer staring them down, publishing a page-one story.
And you know why they did it? City Council doesn’t care what people think about them. It doesn’t matter. Constituents don’t hold the power in Cleveland, with politicians answering to them for their actions. Quite the opposite. In fact, I’m fairly certain these politicians don’t expect their constituents to even question them.
That is how power operates in Cleveland. First you must become part of the club. How do you do this? Not smarts, not merit–it’s loyalty. Loyalty, or, “connections” or “relationships,” reign supreme in Cleveland. It’s the culture of corruption, because if you’re breaking the law (or doing something otherwise dubious or morally questionable, abusing your position of authority) the number one priority is surrounding yourself with people who will keep their yaps shut.
And that’s exactly what everyone in greater Cleveland did for decades. There were a scant few whistle blowers who lost everything, only to be vindicated decades later. But nearly everyone was in on what was happening.
Something that really struck me was a lengthy article the The Plain Dealer ran about why they themselves didn’t expose the local corruption ring that was our regional government. The former editor pushed for the story before she left.
They interviewed reporter after reporter, and they all said they knew it was going on but offered, in my opinion, extremely inadequate reasons for not uncovering it.
Here is one reporter on trying to expose the County Sheriff, who was eventually ousted:
I knew he was probably playing fast and loose . . . but I think my mind was that that’s the way the system was. I don’t remember anyone fainting with shock when they found out that the sheriff was taking kickbacks.
I think the reason the The Plain Dealer didn’t uncover corruption is because it was so widespread and pervasive it was hard to tell where the corruption began and ended.
The central premise of David Hugill’s critical media theory book Missing Women, Missing News is that the mainstream media, exemplified by major newspapers, are inherently conservative because their default presumption is the legitimacy of public institutions. Expecting The Plain Dealer to properly cover the story of Cleveland’s corruption would have required a radical rethinking of the legitimacy of our public institutions. So, they couldn’t.
Anyway, all of that doesn’t go away overnight after a few FBI arrests, although I think Cleveland (especially its leadership and civic boosters) likes to imagine that it does. Corruption, in the sense of a degraded, rotten foundation, is a well chosen term for what’s occurred, because the cheating and dishonesty we see from our leaders, the blatant public theft, has a corrosive effect on a community. You take a look at a place like East Cleveland or Buckeye and ask yourself, would such profound wreckage have been possible without corruption, without someone with power choosing to exploit the community? I think the answer is no.
The story of Cleveland’s decline is much bigger than deindustrialization, even though I think that’s what we’re most comfortable attributing it to.
I saw a study about national corruption a while ago and it found that nations with higher levels of corruption had greater levels of infant mortality and greater high school drop-out rates. This would certainly apply locally. The money these guys stole to remodel their tacky homes in Parma Heights or wherever was literally food out of babes’ mouths in one of the poorest major cities in the United States.
It’s bigger than that even. It seeps into every aspect of life, I think, this culture of corruption. I think it erodes the freedom associated with creativity, as exemplified in the 2006 German film The Lives of Others. As much as Cleveland touts its performing and visual arts, I think the local art scene is strangely stifled. We have a great orchestra and some great theaters, but no street art scene, no art element with a revolutionary bent.
Cleveland is a place that’s very deferential to authority. I heard a theory once that industrial cities are like that because of the historically hierarchical structures of the manufacturing industry. But I think it’s more sinister than that here. I feel it constraining me sometimes, and it makes me very depressed. It makes me want to move away from Cleveland. This very blog, which is at times critical of leadership in Cleveland, provokes such reactions from Clevelanders who are wary of criticizing authority that you’d think I was drowning puppies.
One time someone told me, in all seriousness, that having strong opinions was not accepted in the local culture here, that it was considered “arrogant” to have strong opinions about anything. I think he was actually trying to help me; he was trying to give me advice. But it just made me feel worse about this place. A city where it’s not okay to have strong opinions is not a good place for creative people: it is a good place for sheep. It is a good place for morons. People with respect for their own thoughts won’t choose to live in a place like that, and given the choice again, I probably wouldn’t.
People should be able to freely express opinions in a public blog about civic issues without fearing retaliation. I think people in other cities take that for granted. I saw this kind of thing happen recently to my friend Phil Kidd in Youngstown. Phil runs a popular blog and a store in Youngstown and is a well-liked and well-known activist. Last week he made an offhand comment on his Facebook page about past corruption in the city with respect to the upcoming mayoral race. Soon, one of the county commissioners was virtually shouting him down on Facebook, saying he needs to be careful what he says on Facebook.
I also think in Cleveland we continue to have a society that doles out rewards fairly arbitrarily, rather than based on merit–and what is corruption, basically, if not that? I think this culture of “loyalty,” or “relationship building” establishes a perverse set of incentives for people that live here. It doesn’t encourage people to excel in specific fields or realms. It rewards only friendly relationships with powerful individuals. As a result, I think in Cleveland we hold up some very mediocre stuff produced by well-connected people as a very lousy ideal for others to aim for.
For example, why is it that this blog should be referenced and praised by Salon, The Atlantic, the Indianapolis Star, the Las Vegas Sun, Governing Magazine, and Details, but we’ve never received any sort of formal mention by our local press? Is it that our local media is more discerning than those national publications? I don’t think so; I’ve seen them feature centerfolds of bloggers who write about going out to local bars and how much they love Cleveland.
That is very discouraging if you are really striving to excel in a particular realm. And those individual ambitions, nurturing them, that is the very foundation of a healthy society. The smartest and the most ambitious, they will chafe in that environment. They will realize that they can’t succeed, and they will leave — as I am quite certain the last generation of honest political talent did — leaving a gaping hole.
The culture in Cleveland doesn’t lift people up: it grinds honest, hardworking people down. That was perhaps Jimmy Dimora’s and Frank Russo’s most serious crime. And that is the problem with Cleveland. New York inspires. Chicago is a mecca of Midwestern ambition. But no one comes to Cleveland to realize their dreams because of the fantastic opportunities available to anyone who’s ambitious or hard working or smart enough.
If we can solve that problem, we’ll have solved them all. I’m not sure how to do that, but I think shining a light on it is an important first step. We need to be brave and stand up to the corrupt elements of our society to make it better, even if that requires making great personal sacrifices. The people who do that, though, just end up being marginalized here. I think it’s a shame.
This post originally appeared in Rust Wire on January 9, 2013.
Tuesday, March 19th, 2013
livability: (livable) fit or suitable to live in or with; “livable conditions”.
“Livability” has been a buzz word in city development for some time, and for good reason, as who doesn’t want livability, outside the zombie cohort? Things get hairy, though, when “livability”—as an economic development strategy—gets unpacked, because questions arise: “Livability” for whom? “Livability” at what cost?
Making a city “livable” these days largely means appealing to a select group of folks so as to form “an attractive economic place”. This notion of “livability” really came on in the late 1980’s, and was done under the presumption that certain cities offered higher quality of life, read: better lifestyles. For instance, in 1989 geographer David Harvey wrote that cities need to “keep ahead of the game [by] engendering leap-frogging innovations in life-styles, cultural forms, products, and service mixes…if they are to survive.” This was a radical departure from previous societal efforts to make quality of life a priority (think: pollution remediation) in that “life” was swapped out for “lifestyle”.
You could argue, then, that the original sin of “livability”-driven economic development begins right there. Namely, the emphasis will not be on the people of a city, but on potential consumers, particularly high-valued consumers with means, subsequently referred to as the “creative class”. As for creative class wants? They are, according to Richard Florida, “[an] indigenous street-level culture – a teeming blend of cafes, sidewalk musicians, and small galleries and bistros…” In this sense, the idea of “livability” gets precariously slimmed out.
Nonetheless, this thinking has penetrated mainstream economic development, with cities attempting to one-up each other in their want to attract a slice of the “livability” electorate. The consequences have become predictable: more comfort for some, less comfort for most.
Perhaps the city most famous for livability-driven economic development is Portland. It is America’s amenity apex, and a recent study showed it attracts the young by the boatload due to a certain leisure-lifestyle it affords.
For example, from a recent article entitled “(P)retirement’s new frontier”, the author interviews a 36-year old who is “underemployed on purpose”, as well as a couple who quit their jobs in Austin, sold their car, and have backyard chickens, yet now feel “much richer”. Such folks are referred to by economist Joe Cortright as “lifestyle entrepreneurs”. Part of this entrepreneurial output, touched on in the article, is a website called Badass that rates Portland neighborhoods for amenities like pinball machines, food carts, and access to bike lanes. At times the article reads like Portland was dreamed up by Willy Wonka.
Here, I half kid. From a description of the movie Charlie and the Chocolate Factory, notice the parallel themes: the Peter Pan motif, an escape from an unsatisfactory reality, and the promise of limitless sensory and savory experiences:
The Chocolate Room is designed to look like an outdoor landscape complete with trees, flowers and a waterfall, but Wonka has made the entire scene out of candy and chocolate. Charlie and the other children see some doll-sized human beings in the Chocolate Room, and Wonka explains they are Oompa-Loompas whom he saved from the dangerous country of Loompaland. The Oompa-Loompas agreed to work for Wonka and live in his factory in exchange for a safe home and an endless supply of their favorite food, cacao beans.
Swap out the over-educated and underemployed for the Oompa-Loompas, chocolate for lifestyle amenities, and the Chocolate Room for the concept of “Portland-as-place”, and you got yourself a sequel. But there are problems with such city building: it’s too often defined by the ephemera, or that “transitory matter not intended to be retained or preserved”. And while the ephemera aren’t building blocks to economic growth—but instead represent America’s tendency to fix hard structural deficits with the airy promises of the pleasure principle—they are nonetheless a main cog in the modern day city-making machine. From an article entitled “Placemaking Revolution: the powerful role of ephemera and the arts in our cities”:
Coletta addressed the question of how ephemeral events can have lasting impacts in cities. “I think you can do temporality with regularity. Some temporary events are so powerful that they stay in the memory for a long time, and spark the imagination.
But I would argue that now more than ever we need less fantasy in city building than we do reality—as reality can’t keep being handed off to folks who are unable to consume their way to imagining existence as anything but decidedly not livable.
“Livability” backlashes are becoming increasingly common across the country. For instance, a piece in Crain’s Chicago questions whether Chicago’s catering to the global creative class is worth the debt it is incurring, and whether the split between the amenity-rich rich neighborhoods and the amenity-poor poor neighborhoods is worth the investment, particularly given the record levels of violence that is tearing parts of the city to pieces. And while Mayor Emanuel’s bike-pathing of the City moves forward because “he wants all of [Seattle's] bikers”, libraries are closing, red light cameras are ubiquitous, taxes are rising, and the city has a police manpower shortage of 1,000 that can’t be plugged because there’s no money. In fact things are so desperate that the City recently turned to Twitter to fight crime.
In New York, the President of NYU is under a vote of no confidence for his plans to extend the creative classification of the campus into Greenwich Village. And while this has been ongoing—for instance, one commenter in the book “While We Were Sleeping: NYU and the Destruction of New York” states “There are days when I feel like I’m stranded in some upscale mall in Pasadena”—the recent city-sanctioned plan to bulldoze and “mix use” a residential neighborhood for “livability” purposes in order to “attract ambitious students and faculty to sustain the region’s economic base and quality of life” has pushed faculty and the community over the edge.
Perhaps not coincidentally, the plan—and fight for it—comes at a time with Richard Florida joining NYU as a Global Research Professor, with the President commenting on the unison this way:
There is a certain symmetry here: Richard Florida is joining NYU…at a moment when the University has begun responding to the forces that give rise to his most trenchant insights.
Even in Portland, the “livability” backlash is present. A September 2012 article entitled “Portland’s livability conflicts: Contradictions of affluence and affliction” states:
With its tree-lined streets, bike paths and transit options, Portland is beautiful and very safe. But behind that facade, Portland is also a city of contradictions.
These contradictions, according to the author, involve the discordance brewing between the poverty and “alarmingly large number of hypodermic needle” situation on one hand, and the topographical layering of that “everything is fine” sheen that remains intact for many coming to seek it.
Others in the community are questioning the theory of livability-driven economic development in its own right. For instance, in a piece entitled “The Portland Question: Livability or Job Growth?”, the author notes the growing worries in the region as to the path Portland is on:
Last year, Portland’s own catalyst for economic change, the Portland Development Commission, warned that the city’s traditional focus on livability projects such as streetcars and housing had not delivered the job growth needed to stay competitive. That’s a strong statement considering that livability has become what largely defines Portland’s character.
Taken together, perhaps it’s time for city leaders and citizens alike to take stock in how cities are being made, and for whom the making is focused. In fact maybe it’s time to drop the “livability” gimmicks that define Willy Wonka urbanism–or to squeeze “the style” out of “lifestyle” so as to expose the highest priority, the highest necessity: which is life.
So, you wanna make your city “hot”? Then cook the irons of affordable housing, mobility, education, and solid jobs.
Or, you know: livability.
This post originally appeared in New Geography on December 31, 2012.
Wednesday, November 21st, 2012
There is a new video out marketing Cleveland and a new slogan: “Downtown Cleveland: It’s here”. Now, I struggle with critiquing it. One the one hand, I get its energy and optimism: the energy in Downtown is palpable, real—there is a bit of a youth movement to the core—and hence the compilation of images, sounds, and narratives that are trying to capitalize and communicate what is going down.
On the other hand, I see it as another missed opportunity. The message reads blasé. Tastes like a spoon of new car smell. In fact it could be about anywhere—Nashville, Cincinnati, Tampa, etc.; that is, instead of exposing what Cleveland really is and what’s unique about it, it’s distinctiveness as an attraction is buried in amenity-driven microphone-ing that screams we have sports teams and a casino and restaurants and the yet-spoiled exuberance of the young. But when you think about Cleveland—I mean honestly think about Cleveland: about its guts and soul and heart and people—is this the kind of stuff that comes to mind?
Of course not. So why do it?
Firstly, it speaks to a larger method of city revitalization that has been running America for some time. Here, the creative classification method entails imposing a rather homogenous, universal cool over a given city topography. Glitz, glamor, glass condos, and sports heroes. Bike paths and food trucks. Millennium Park Jr.’s. Etc. But with this whitewashing comes the chipping away at Cleveland’s Rust Belt soul. And it is this soul, mind you, that is a real attraction. After all, what is so hot about going everywhere when you can go somewhere?
And yes: Cleveland is a somewhere and has a something. This thing is part cultural, part aesthetic, part historical, and part a consequence of having to go on in the face of adversity. It is part wit, part ironic, part self-deprecating, but also part stand your ground in the defense of where you came from. And it’s all real, not ephemeral: our distinctiveness arising less from donning another city’s success than stripping naked and showing our nuts and bolts. Our warts. Our knuckles and heart.
Secondly, and this speaks to the marketing machine in general, but outfits that produce messaging at this level just cannot get beyond the culture of the boardroom from which the message emerges. Corporatism repels risk. And this not only relates to branding professionals but also to the customers seeking the brand. It’s like everyone knows their audience and their audience is everyone. It’s all about that one type we want, they say, and we want thousands of them. It is a safe strategy, riskless. But Cleveland doesn’t need safe. Playing it conservative has just kept us secure in our knowledge that we are always revitalizing. Instead, step outside, show your face to the world, as branding is and always has been about differentiation. But to do that you need to be aware and secure in knowing what makes you different.
It is alright. People will like you. And if they don’t, so be it. The coolest will. Said Anthony Bourdain in his “No Reservations: Cleveland” trip:
I think that troubled cities often tragically misinterpret what’s coolest about themselves. They scramble for cure-alls, something that will “attract business”, always one convention center, one pedestrian mall or restaurant district away from revival. They miss their biggest, best and probably most marketable asset: their unique and slightly off-center character. Few people go to New Orleans because it’s a “normal” city — or a “perfect” or “safe” one. They go because it’s crazy, borderline dysfunctional, permissive, shabby, alcoholic and bat shit crazy — and because it looks like nowhere else. Cleveland is one of my favorite cities. I don’t arrive there with a smile on my face every time because of the Cleveland Philharmonic.
Update: A friend commented to me that authenticity and grit can’t be marketed. Well, check this new video out from Memphis. They got it. I get a feel for who they are. And it makes me want to check the city out.
This post originally appeared in Rust Belt Chic on November 1, 2012.