This week, my appearance on the Big Ideas for Better Places podcast out of Roanoke, Virginia. We talk all things city branding, including the what, how, and why. We talk about various strategies and examples that cities use to for branding, and highlight some opportunities missed. We also do a little bit of brainstorming about Roanoke. If the audio player doesn’t display for you, click over to listen on Soundcloud.
Cover image credit: Ben Schumin, CC BY-SA 3.0