Indianapolis Monthly magazine just ran an interesting feature article on Gwendolyn Rogers, proprietor of a local store called the Cake Bake Shop. I have never been to it and am not the target market. But I thought there were a few interesting elements to it that are relevant not just to marketing businesses but cities. Rogers is not an Indianapolis native. She spent time living in Los Angeles and Idaho before arriving there. She had worked for a modeling agency in LA and her husband worked in the film industry. Perhaps because they both … [Read more...]