Aaron M. Renn

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Archives for July 2011

Do Cities Need a Creative Director?

July 14, 2011 By Aaron M. Renn

Cities that suffer from various brand stigmas or problems often want to give themselves an image makeover. Even cities that are doing well can fret about how their brand is faring versus the global competition. This had led some cities to ask whether or not they need to appoint a creative director, as in the private sector. For example, see this article about Birmingham, UK. Tyler Brûlé, whom I mentioned yesterday, listed appointing a creative director as one of the five things he would do as mayor of a city. As he put it, "All strong brands … [Read more...]

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About Aaron M. Renn


 
Aaron M. Renn is an opinion-leading urban analyst, consultant, speaker, and writer on a mission to help America’s cities and people thrive and find real success in the 21st century. (Photo Credit: Daniel Axler)
 
Email: aaron@aaronrenn.com
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