Aaron M. Renn

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Blind Alleys of Urban Branding

February 4, 2014 By Michael Scott

Liestal Alley in SacramentoIt's the early morning of January 20th and I'm being driven around Sacramento by a friend of mine in hopes of finding my stop for the day, a popular coffeehouse in Midtown called Old Soul Coffee. Having navigated a series of one-way streets for nearly 30 minutes, it became apparent that this place was more than a bit tricky to find. We stopped on a side street to reorient ourselves, and discovered a clue that provided the insight our struggle needed: the coffeehouse is actually located in an alleyway adjoining the … [Read more...]

Filed Under: Planning, Transport, and Environment, Sacramento

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About Aaron M. Renn


 
Aaron M. Renn is an opinion-leading urban analyst, consultant, speaker, and writer on a mission to help America’s cities and people thrive and find real success in the 21st century. (Photo Credit: Daniel Axler)
 
Email: aaron@aaronrenn.com
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